Email marketing is the most cost-effective and budget-friendly means of communication. It generates more leads, which in turn turn into sales for businesses.
Many businesses, whether small or large, in the U.S. or even outside the U.S., are using the best email marketing platforms, like Mailchimp and so on, to amplify their sales and expand their customer base at the national level and across the globe.
What keeps you from sending your business usps covered in an engaging story that includes a CTB to generate more qualified leads through precise targeting? Yes, you have read it right. It’s a CTB (Call To Benefits) because no one wants to know what you can do for them. Instead, everyone is interested in what he/she can get from your business.
What Is An Email Marketing Platform?
An email marketing platform is software that allows users to create, send, and optimize email campaigns with the help of different tools available while creating campaigns. Best email marketing platforms usually offer a range of features, including email template designs, automation workflows, email receivers list segmentation, A/B testing, and analytics tracking to help marketers measure the success of the efforts.
Some email marketing providers, like Mailchimp, also offer access to advanced and niche-specific features to businesses looking to run personalized email marketing campaigns, along with essential and must-have features.
Why Does Your Business Need Email Marketing?
Suppose you are tired of burning a lot of business capital on running pay-per-click (PPC) campaigns and other digital marketing campaigns to generate more sales. Then, it is time to switch to a cost-effective and more result-oriented way of marketing named email marketing.
In order to achieve best figures from the advertising or awareness efforts, you need to partner with email marketing platforms available online and use them for sending personalized or demographics-based emails to users residing in different parts of the world.
The precise answer to the question why your business needs email marketing is if you want to turn your startup into a Fortune 500 company, then you must explore every avenue of digital marketing available, like trying email marketing services for business growth.
How Email Marketing Can Help You Grow Your Business?
Do you know how HubSpot, Semrush, Nvidia, and other global businesses have become global? They have become prominent faces in their industry by unleashing the potential email advertising services have. They have started building a community that’s more serious about business and staying in the loop to know about the companies’ recent updates.
If you, too, own a startup, small or a mid-sized company, then email marketing platforms can help you send personalized promotions or awareness messages to a large pool of audience with analytics to do pinpoint targeting and earn maximum return on investment (ROI) by getting a response back from the people on email sending list.
It will help you to tap the hidden spots in marketing and acquire more sales and customers in 2025.
Key Features To Look For In Email Marketing Platforms
Suppose you are looking for the best email marketing platforms to kickstart your email marketing journey and rule the inboxes of potential customers or followers with eye-catching emails. Then, you must analyze any program based on the following three factors and choose the one that matches all the elements needed to run the email marketing campaigns successfully.
Below are some basic email marketing service provider features that are almost available in every best email marketing platform. You must not compromise on the lack of any one of them to run successful email marketing campaigns for your business.
- A customizable email template builder that allows you to design and send personalized emails.
- An A/B testing option that shows the two variations of the same email and helps you decide which one will work better.
- Contacts list builder and the option to add new subscribers to the senders list as well.
- There should be a basic automation builder that facilitates the automation process for sending emails to different senders lists at once.
- Most importantly, an analytical dashboard that shows metrics of the campaign by providing open rate, click-through rate (CTR), and so on to help marketers measure the campaign’s success.
- An email service provider (ESP) must have the capabilities to allow users to decide to which contact list the email has to send so that the marketer can send targeted emails to the customers.
- Best email marketing platforms allow integration with customer relationship management (CRM) tools and a landing page builder to help marketers collect analytical data from different sources and increase the effectiveness of the campaigns.
- One of the best email marketing software must provide a comprehensive analytics dashboard and reporting tools to help marketers conduct in-depth data analysis and look into the un-subscribers ratio from different devices and time ranges.
Top 5 Best Email Marketing Platforms
We have shortlisted the 5 best email marketing platforms for you to use that are the most compatible with your business needs and budget for unparalleled marketing success.
Mailchimp is undoubtedly one of the top email marketing platforms, as it is widely used by big corporations globally. If you have a lot of bucks for marketing and want to scale your business globally, then Mailchimp would be your ideal partner.
Drip is the most popular email marketing software used for email blast programs, especially by e-commerce businesses in the U.S. and across the globe. It is integrated with more than 150+ payments, ecommerce, social media, and other platforms. If you want to target website visitors directly and re-engage with previous customers on social media, then use Drip without worries.
If you want to make your business email marketing campaigns with automation, then Active Campaign would be the best choice for you because it is known as a powerful email automation platform. Use Active Campaign to run automated email marketing campaigns and scale your business exceptionally.
Constant Contact is an email marketing software that allows businesses to run email campaigns, create event invites, post on social media platforms, sell products or services directly via landing pages, and more.
If you are a content creator, author, artist, etc., then ConvertKit is the best email marketing platform for you. It allows users to monetize their email lists by directly selling digital products through emails, such as merchandise, e-books, and so on.
If you have no time to learn the nitty gritty of email marketing platforms and want to focus on building business. We suggest you hire an email marketing expert of DigitalUpswing and earn big profits.
Frequently Asked Questions
Can I run an email marketing campaign using any software?
You can use any best email marketing platform of your choice, as businesses mostly use Chimpmail to run an organized email marketing campaign.
Do I need to hire someone expert to run successful email marketing campaigns?
If you are not a pro at running email marketing campaigns using any software, then you must hire an expert email marketer like DigitalUpswing has on board to not get your money wasted and earn high ROI.
Is email marketing cheaper than pay-per-click marketing?
Email marketing is definitely cheaper than PPC and other digital marketing campaigns and more efficient than other types.
