How To Run An Email Marketing Campaign Successfully? Types & Steps To Follow

How To Run An Email Marketing Campaign Successfully? Types & Steps To Follow

Digital marketing is the backbone of every business because businesses need leads as fuel to keep the cycle running. What’s better than acquiring or retaining consumers through email campaigns at a much cheaper price than other marketing techniques like PPC, PPR, and so on? 

Digital marketing strategists of several brands who know the importance of email marketing campaigns in sky-rocketing sales always search for the best email marketing strategy builders, just like the DigitalUpswing experts are to expose their brands to many cheap leads. 

Learn the tips and tricks through the nitty gritty to run an email marketing campaign with a complete plan to earn more leads without burning your finances excessively.

What Is An Email Marketing Campaign?

An email marketing campaign is a set of emails sent back and forth at specific times to achieve specific purposes. The prime motive behind running email advertising campaigns for businesses is to build lasting relationships with ideal prospects, promote newly launched or existing products or services, and secure more conversions.

Have you ever received promotional emails in your inbox when you purchase something from a store and subscribe to their newsletter? Every business is looking to yield content marketing strategies to earn high ROI on running email marketing ads.

Those emails that you receive in your inbox from several businesses and service-providing companies to lure you towards buying more from them are email examples.

Why Should You Run An Email Marketing Campaign For Your Business?

If you are tired of burning your business capital on ineffective digital marketing campaigns, including SEO, PPC, PPR, SMM, and so on, running email marketing campaigns would be the best gateway to achieving more leads and return on investment (ROI) by spending a few dollars and earning more dollars in exchange for more sales and leads.

Effective email advertising campaigns can help you reach more potential customers or keep connections with existing consumers alive by spending less. For example, if you spend $1 on running email ads, you can get  $45 in return, which means 44% ROI, which is quite impressive compared to other digital marketing campaigns.

Keep in mind that email campaigns can be highly customizable to target specific audiences and allow you to track results in tangible form to estimate the results of marketing efforts.

  1. Generate Leads:

The flow of new consumers to businesses through different marketing channels means so much for consistent growth, and what’s better than sending the best email marketing emails to potential customers?

According to some leading marketer survey reports, around 50% of email marketers consider running email marketing campaigns the most effective medium for generating leads within an economical budget.

  1. Nurture Leads:

Turning a lead into sales is an art, and marketers must consistently nurture the client’s interest in the products or services they sell. 

You can send how-to guides, promotional emails, or tutorials to consumers’ inboxes with compelling copy addressing common pain points that consumers might face to lead the customer from the awareness stage to making the purchase at the end of the sales funnel. 

  1. Collecting Data:

The 21st century is the age of data, and for brands, it works as a burning fuel to conduct precise targeting. We focus on running email marketing campaigns to extract consumer data based on their interactions with brands. You can use the collected data to send customized promotional emails to different email lists based on demographics and consumer behaviors.

  1. Keep Consumers Engaged:

Customers are prone to fade your brand’s memories if you don’t repeatedly knock on consumers’ doors. That’s why you should make sure to run email marketing campaigns on a regular basis to keep your business value alive in your consumers’ minds and insist on making a purchase again to achieve high ROI.

Emails are the best tool for improving customer retention rates, as they require you to send engaging emails to the ideal prospects.

Types Of Emails 

Businesses use several types of emails to entertain existing consumers and attract new customers to their products or services. We have listed some of the most common types below to help you choose the right ones for running effective email marketing campaigns.

  1. Newsletter: 

Businesses usually send regular updates about the new upcoming products or services and the improvements or upgrades available for the existing products or services that users enjoy to make consumers feel valued or pampered.

  1. Onboarding Emails: 

These are also known as welcome emails and are usually sent by brands to newly joined consumers. They usually contain a note of appreciation or the importance of what the prospect is going to enjoy.

  1. Promotional Emails: 

Promotional emails are sent regularly whenever a brand offers financial incentives, mainly buy one, get one free offer, to existing or ideal prospects monthly or even sometimes fortnightly.

  1. Testimonial Requesting Emails: 

When someone has used your product or service, you want them to share their experience with your brand with the world. You sent cordially inviting reviews on specific platforms, mostly emails, to the consumers.

  1. Holiday Emails: 

Businesses only send these emails on big occasions, like Christmas Holidays, to offer big discounts and other perks to existing or potential customers.

How To Run An Email Marketing Campaign Successfully?

To run a successful email marketing campaign for your business, you need to follow some specific steps, as mentioned below. Make sure to follow each step to get the best results without breaking the bank.

  • Define Objectives: Set clear goals for your business by running customized email marketing campaigns. 
  • Know Your Audience: Identify the specific needs of your customers and the gap between your brand and consumers.
  • Customize Your Emails: Address each recipient by name and deliver tailored messages according to their interests. 
  • Don’t Send Spammy Content: Only share content that resonates with the recipient, not anything general or spammy, as this can spoil your brand reputation.
  • Insert A Strong CTA: Don’t forget to add a strong call to action (CTA) reflecting your business specialty. DigitalUpswing email marketing specialists suggest using a call to benefit (CTB) instead of (CTA) to make recipients realize what benefits they can get from you for a better conversion rate.
  • Mobile-Friendly Optimization: Ensure your emails are optimized for different screen sizes to provide exceptional user experience.
  • A/B Testing: Testing before running a mandatory kind of thing, check whether subject lines and content will work or not to measure effectiveness.
  • Build Targeted Email Receiver Lists: Don’t send the same email to different kinds of receivers. Build targeted email lists to send customized emails.
  • Send Welcome Emails: Always onboard your new consumers with warm, welcoming emails to keep your list clean and improve deliverability. 
  • Try Using Attention-Grabbing Subject Lines: Don’t send emotionally weaker emails; use strong verbs and keywords to engage the reader. 

Frequently Asked Questions

Q1. What platforms can I use for email marketing campaigns?

Our email marketing experts use Mailchimp, HubSpot, and other platforms to run successful email marketing campaigns. You can use any one of them for your brand marketing.

Q2. How much do email marketing campaigns cost?

Contact us, too. You get a custom quote for your business by contacting us, and you will get an instant response from our customer support team, which will respond immediately. 

Q3. Can I email marketing campaigns for my business without any expert help?

You can run an email marketing campaign for your brand. Still, we suggest you get any expert’s help to get better results and spare time to focus on building a business instead of learning marketing tweaks.

Leave a Reply

Your email address will not be published. Required fields are marked *