It is the age of instant results, and businesses, like humans of the 21st century, now don’t want to wait for the process to cook and then bore the fruits. They want instant response from the process, which is not possible from SEO or organic marketing techniques because search engine optimisation is a slow process.
That’s why a number of businesses, after consulting with expert marketers, are now turning towards social media advertising to run paid campaigns and get instant results in the form of clicks, bringing high return on investment (ROI).
DigitalUpswing has helped hundreds of businesses across the globe win more customers and amplify the sales graph by making them spend less money strategically based on data insights for the best results.
What Is Social Media Advertising?
Social media advertising is a modern form of conventional marketing, but it has more leverage and chances to land ideal customers on your website or social profiles due to the freedom to build strategies based on real-time data insights, not only assumptions, as it usually happens with conventional marketing.
While advertising on social media platforms like Facebook, Instagram, YouTube, TikTok, and so on, businesses use static posts, carousels, videos, and now, in 2025, even user-generated content (UGC).
The transition between social profile organic posts and paid ad posts is relatively smooth, as it does not make the user feel any significant difference. The only difference lies in one getting engagement organically and the other getting engagement through promotion by the platform at burning spots.
Why Do You Need Advertising On Social Media?
You must have heard people around you and reliable researchers or media outlets telling us that this is the age of social media quite aggressively after the recent boom in internet users. According to BACKLINKO, “63.7% of the global population in the world uses social media; among audiences aged 18+, that’s as high as 86.1%.”
Now, the decision is yours whether you want to sell your product in front of the 63.% of the global population available on social media platforms, which will have a very high conversion rate compared to conventional marketing channels, from which businesses usually get an ROI of a maximum of 15-20%.
Upscale your business growth with an exceptional sales graph by working with DigitalUpswing, a result-driven social media advertising agency.
Benefits Of Social Media Advertising
There are numerous benefits of running social media advertising campaigns, but we’ll discuss the most important ones for you to understand better the need to run a social media advertisement for your business. Let’s delve deeper into the six top-rated benefits and understand their importance for your business.
- Budget Friendly
Seasoned marketers term social media advertising budget-friendly due to its impressive 200% return on investment, which is impossible to achieve through organic or other social media marketing campaigns.
- Brand Awareness
As we have mentioned above, more than half the population of the whole world is available on the Internet. This means brands can showcase their products or services through advertisements on social media platforms to billions of users.
- More Engagement
In conventional marketing mediums, users can see your panaflex or flyer and then pass it off with the air. People don’t have any channel to communicate with you instantly in order to share their reviews about the product/service that you are selling.
However, social media platforms enable brands to earn extreme engagement by allowing the audience to share the ad with their loved ones or their reviews in the comments section, resulting in more traffic to your profile.
- Multi Format Support
You don’t need to stick with a single, ineffective advertisement format, like a billboard in the middle of downtown. You can leverage multiple formats, like a banner at the top of search engine results, a 30-second video ad, a UGC, an infographic, and any kind of media type, to showcase your advertisements on social media platforms.
- PinPoint Targeting
Social media platforms are the best spaces to analyse demographics, format ads, and show them to the right audience.
For example, if you sell adult fiction books in NewYork, then your ideal audience would be adults aged between 14-22, and the catch is that you can target only them by selecting the demographics on Facebook and any other platform that you are using to do pinpoint targeting and achieve maximum return on investment ROI.
Most Popular Social Media Marketing Platforms
After analysing the market size or share of the social media platforms, we have picked the below 8 as most used by internet users across the globe. If you want to advertise on social media platforms for your business growth, then try to use the platforms below to achieve maximum return on investment ROI.
- Youtube
- TikTok
- Snapchat
How To Start Running Social Media Ads?
We suggest you partner with a trusted and result-driven social media advertising agency like DigitalUpswing to let the experts work for you and focus on building or improving business products or services.
To do what you are good at and utilise the expertise of marketers who have years of experience and have helped hundreds of businesses grow from startup or small size to medium size or big corporations. If you still want to be aware of the steps required to start a successful social media advertising campaign, then consider the below points.
- Identify Your Target Audience: Conduct thorough research or surveys to determine the ideal audience or demographics of potential customers so that you can target the right people and get the right results.
- Pick One Platform To Start With: Based on the data insights, choose one platform, such as Facebook or TikTok, to market your business offerings and generate sales.
- Set Goals: After studying the potential outcome of the campaign, you need to set sales or customer increment goals based on the projected outcomes or return on investment.
- Set Benchmarks: Sales don’t always need to meet your targets. That’s why you need to set realistic benchmarks indicating your social media advertisement campaign was a fail or a success.
After performing the above steps, you are ready to skyrocket your sales with result-driven social media advertising campaigns. Happy Sales and Business Building!
